Monday, December 10, 2012
Clean up in Aisle 2
I took at trip to my local Jewel this evening to fulfill my last blogging assignment. This week has really opened up my eyes to what and how my family is eating breakfast. This first picture is of what brands/items stand out and catch my eye.
These items caught my eye because they are familiar. These are the types of cereals that I normally buy for my family. When I took a look at this section of the store I found myself using a couple of criteria when deciding on what I'm going to purchase. First and foremost I look at the nutritional values of the cereals on the shelves. When I narrow my choices down then I look for flavor. I prefer cereals with whole grains, fruits, and nuts. I then compare my options by price. I look at the price, the weight, and then make my decision. I don't really care what the box looks like as long as the product is affordable, nutritional, and flavorful. I'm looking for the most economical but likable product. If I were to purchase a new item today it would be this one:
This type of cereal caught my eye because it is something that I haven't tried before and is right up my alley. This cereal made by Post has multigrain clusters, pecans, and whole grain flakes. It is $3.84 a box, right about what I expect to pay for something like this. I don't think that anyone besides my husband and I would appreciate this cereal but it would be worth a try. These types of cereals are not for me and my family.
I don't like to purchase these items because there isn't much nutritional value attached to these products, not to mention the amount of sugar that coats the kids teeth as they are eating it.
The granola bars and snacks are located directly across from the cereals. What really caught my eye were these chocolate dipped granola bars.
. Chocolate dipped granola bars, really? I know as soon as my kids go down this aisle that they will gravitate towards these chocolate dipped granola bars instead of the regular, more nutritional ones. I don't understand why companies mess up a perfectly well-balanced snack. If I was going to try a new granola/snack today I would most likely try a product like this:
. This product contains everything that I look for in a snack, a little salt, a little sweet, and a lot of nutritional value. This type of snack screams "energy and satisfaction".
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ReplyDeleteHi Elaine,
ReplyDeleteCan you talk about the role of brand name in your shopping experience for both of these kinds of products? Can you say more about how that influences what you buy/don't buy?
I guess that I tend to purchase more brand name clothes than food items. I don't really play into the "brand name" experience regarding food because I know that there are brands that package their product under different names based on what stores they are stocking. For example, a friend told me that when she was growing up that her father was a food distributor. He told her that the milk that Aldi stocks is the same milk that Jewel stocks, just at a lower price. While I do trust these products, I am willing to try off-name brands as well. I think that when it comes to cereals that you really need to try the off brands to figure out if the name brands are worth the money.
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